Victoria Conn
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Terra App

 

Terra: Connecting Food System At Fingertip

Project Type

  • School Project

Project Deliverables

  • Identity Design
  • Graphic System
  • Applications
  • Web & Mobile App

Background

Food system is the whole infrastructure that includes the food production process that occurs from the fields to the plates. Food is always an important part of society, from our histories to the cultures. Therefore, it has great effects on us socially, physically and environmentally. In recent years, consumers began to heavily value sustainability of the manu-factured products, along with concerns in environmental and physical health with the exposure.

 
 


  • Connecting Farm
    To Fork

 

design approach

The objective of the project was to design a visual system through the study of a topic of investigation. Through the creation of an app that connects local farm products, trustworthy and healthy produces become directly accessible to consumers. It will allow businesses to build a better connection with the community and potential consumers. The service will not only create business values, but it will also make positive social impacts to support healthy communities, strong economies, and environmental resilience.